The role of digital marketing is perfect for small businesses and as well as for large also.
There is a difference between surviving and thriving in business.
If you have a small business, start-up, you probably don't have much money, time or manpower to invest into traditional marketing techniques. But that's okay! You don't need a fancy building with hundred of people on staff. You just need a simple but solid digital marketing strategy.
Size doesn't matter
When the internet came around, the playing field leveled out.
Gone are the days when businesses think that digital marketing is only for that big companies that have the budget and resources to do it. Digital marketing levels the competition allowing small and medium businesses to go head-to-head with other big and established brands. Digital marketing lets small businesses choose their goal and target the right market to broaden their audience. Having physical stores is also no longer hard in getting sales as in online marketing. You can reach customers located in any part of the world.
Through digital marketing, small businesses can compete in a big market place.
Uber is a prime example. A humble startup that has its roots in San Francisco, today drives around 5.5 million rides a day. Can you tell me the key behind that?
Yeah! It is digital marketing strategies that uber is using.
Online reviews and recommendations make a huge difference in consumer's decisions. Uber taps into that by offering free rides who shares the referral code to their friends. Uber's online presence like "Drive when you want, make what you need" is very customer focused.
It costs Less
Digital marketing not only saves time, but it is cost effective too. All you need to market your business now is a laptop and knowledge about digital marketing. Compared to other marketing techniques, digital marketing will get you a better result with a low cost.
You can drive much traffic with a low cost and convert it into a sale.
You can run your ads on search engines and get paid traffic through it. It costs you low. When people visit your website directly, they may leave without doing any meaningful actions. Then they see your ad on search engines or other partner apps, they might get attracted and again visit your site and take a meaningful action and you will get profit through it with low cost.
When it comes to lead costs, social media and email marketing is tie for top strategy. How many times a day do you check your Facebook and email? it is probably a lot...which is why these platforms are so important. It doesn't depend on your budget, you can send some sales emails, write an SEO optimized blog post, use your social media accounts for your brand.
That is how digital marketing implements your business or goals.
Digital Marketing is Easy to Track
In managing your business, your goal is simple: conversions. You want people to visit your website, download that lead, join your email list and become your new and happy customer.
With digital marketing, tracking your conversions, leads, sales, conversion rates is very easy.
If your are getting high conversions and valuable conversions, it means your business is growing fast. The internet makes it simple to keep an eye on what is converting well and what is not?
In Google ads, conversion rates are calculated by taking the number of conversions and dividing that by the number of total ad clicks that can be tracked to a conversion during the same time period.
It is far easier to track online conversions than offline ones. And there is no need to remember all that because there are so many technologies that will track conversion rates for you. You can track who is visiting your website, where are they coming from etc. You can simplify your website for desktop and mobile.
On the other hand digital marketing is very easy to apply on our businesses. It is easy to build a brand through digital marketing on social media and other useful channels. You are completely in control of your image, which is important for business growth.
In digital marketing, your online reputation matters the most. People genuinely trust what they see and read in search results. You are in control of what appears on the internet about your business. If you want to rebrand your company towards a different demographics, it is very easy to implement a new advertising campaign and run ads. You can improve your brand, brand image through variety of digital marketing forms to get across the message you want people to hear.
Word of mouth is extremely important. 70% people don't believe ads. 90% people believe friend's recommendations. So create a shareable content. It helps your numbers skyrocket.
For making shareable content, you have to do research on keywords, target your right audience, and also competitors. You can do storytelling and content marketing.
You can encourage people to share your content by providing offers.
Digital marketing makes it easier for you to target your audience at the right time at the right place. You can simplify everything through digital marketing.