My question is to you is "what is digital marketing?"
I think now you know about digital marketing.
Digital Marketing has changed marketing methods in every way. We can include every single service in digital marketing that we can provide to people. Digital Marketing is any form of services or products that involves electronic devices.
Digital Marketing has several aspects to it. The market has grown so big that each of the digital marketing modules needs a separate expert inside a company.
Some of the major digital marketing modules are as follows:
- Search Engine Marketing
- Social Media Marketing
- Search Engine optimization (SEO)
- Email Marketing
- Blogging
- Affiliate Marketing
To become a true digital marketer, you should be able to conduct high-quality digital marketing campaigns to help build brands. And, to do so, you need to know how to leverage all the skills mentioned above. And if you want to become a specialist in one of those skills, you need to go deeper in it and master it.
To master one of the mentioned skills, it will take a lifetime and it will be almost impossible to do so with traditional marketing methods. You will need to constantly learn and apply. If you will do it on regular basis, then you will become the master of it.
Now let's look into each one of the skills:
Search Engine Marketing
It is called Google Ads. Google Ads businesses use to promote their services online on many search engines like Google, Bing, Yahoo, social media platforms, YouTube, Gmail and other sites across the web.
If you really want people to visit your blog and read it, you can not just rely on the organic traffic. As it might take a while to receive organic traffic to your new blog posts, you can use Google Adwords and Bing Ads to gain instant traction. Since you will be focusing on research or awareness keywords for ads, it won't be costing you much.
And if you choose to use this to generate traffic to your website, you will be learning to create advertising campaigns, writing content for ads, measuring and optimizing the ads. You will be the master of search engine marketing aka PPC advertising.
PPC is Pay-Per-Click advertising or you can call it search engine marketing. It means when you advertise a campaign on google or other search engine and someone interacted with your ad and just click on it, then you will be charged. As I said it won't cost you much. It costs you what you will decide. And then you can generate more traffic to your new blog post.
Social Media Marketing
Social is an essential component to succeed in blogging and in earlier time blogging is considered as a social media activity because your blog posts can evoke likes, comments and shares from the readers. To do social media marketing, you need to post on the right time to drive interactions and to get likes and shares.
There are many platforms in social media that you can use for social media marketing. Facebook, Instagram, Twitter, Pinterest etc are the social media platforms that you can use for marketing. You are using it for just sharing memes, but you can utilize your precious time on social media to do marketing. You can create a social media campaign for your website or blog and get traffic from this. By doing this, you will be learning social media advertising insights. You can use social media in a right way. When you do it, you will be learning and mastering social media marketing.
Search Engine Optimization
Search Engine Optimization, popularly known as SEO is the most sought after and the most difficult skill to master. Google is tweaking its ranking algorithm 200 times a year which keeps practitioners on their toes as the tactics that worked before could become useless at the instant update of Google. SEO is the process of increasing the quality and quantity of your website and blog post to rank it higher on search engine's result pages.
When you write a blog post, before writing it, you do a keyword research to pick the right keyword to focus and competitor research to know your competitors content. These two steps are the starting of a good SEO.
While writing a blog post, you use the 'target keyword' at the right place, in the right areas to improve its ranking on search engines. Also you use that target keywords in the URL and in the anchor text (headings). It is called 'On Page' optimization.
After writing the blog post and publishing it, you ask influencers to promote your blog. You use social media platforms to promote your blog.You also use tactics like Press Release or commenting or posting the blog post link in the communities. It is a part of the 'Link Building' component of SEO.
So while writing any blog post or making a website, you must have the knowledge of search engine optimization. Because it will help you rank higher on search results pages of a search engine. And the most important thing about SEO is that it is unpaid way to rank your business on top of the Google.
Email Marketing
Email Marketing is the process of sending a commercial message to a community, to a group of people using email. It involves using email to send advertisements, submission form, request business, a new blog post link etc. It is also a way to promote your business online.
Mostly bloggers use email marketing to promote their new blogs posts to a bunch of people directly and easily. They build a email marketing campaign, a targeted email list, set their goal, decide their audience and send their important message to that audience at the right time.
It is the most direct and effective way to connect with your leads, nurturing them and turning them into customer's action like sales or conversion and consistently winning out over all other marketing channels.
Blogging
A blog is like a discussion or a informational website published on world wide web. Blogging is the set of many skills that one needs to run and control a blog. It is the process of equipping web pages with tools to make the process of writing, inserting link, publishing content and sharing. It is the best way to earn money in digital marketing. You can be the best digital marketer by doing blogging.
How Can Blogging Help You Master Content Marketing?
The three important phases of content marketing are⇨ Learning, Creation and Promotion.
With each blog post idea, you have a goal - what you want to achieve through that particular blog post. And you have also a plan that how are you going to achieve the goal aka what to write in your blog post like what should be the targeted keywords, content, audience. If you are not thinking about these tactics, then there is a very good chance for your blog post to not helping you to achieve your goals. It is the process of learning.
Always remember, when you start writing firstly do a keyword research on the topic or idea you are writing on, competitor research to know your competition and then create an outline first and then you can start writing your blog post and publish it. It is just like content creation process. By doing this, you will be mastering the skill of writing in different ways by knowing all the tactics.
Blogging does not stop with just writing and publishing. To get succeed in blogging career, you have to promote your blog post. Getting visitors to read your blog, like it, share it and promote it is the next and very important step of blogging. Because you can make good money through promoting your blog.
Experts recommend that if you spend 40% time of writing the blog post, then you have to spend 60% time in promoting your blog. You have plenty of options like social media marketing and advertising, search engine marketing, search engine optimization, email marketing etc. Here you learn the process of promotion.
Affiliate Marketing
For 99% of people, affiliate marketing is how they get started.
The idea behind it is that promoting other people's products, often through an affiliate network, earn a commission if people actually end up buying. It is based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through and affiliate program. If you have no product to sell, then you can promote products that you can feel has value and earn an income through affiliate network. And you will become affiliate marketer.
Affiliate can also range from single individuals to an entire company. An affiliate marketing business can produce a few hundred dollars in commission each month or tens of millions of dollars.
Now I just say, focus on affiliate marketing and make money while sleeping.
That is the dream right?
So go ahead and make your career.