Digital Marketing Trends In 2020
It doesn't matter what your industry is, or what products or services you offer, digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook or Instagram page. Now digital marketing landscape is evolving so quickly that is hard to keep up.
Now there are many of businesses that have an online presence. In 2020, new technologies and tools will come in digital marketing field. After all, digital marketing is an unforgiving reality and marketing method. If you don't adapt, you will surely be left behind.
Let's take a look some digital marketing trends to be ready in 2020:
1. Good Content Still Matters
Content Marketing continuous to be an essential component of digital marketing. The quality of content is always going to matter, but now there is more emphasis on content's context, quality and targeting. Google is developing more sophisticated understanding of content, so that marketers must think about their target market and content quality and how they can tailor content more precisely in 2020.
Interactive content is anything that people can click on, swipe or share.
In upcoming years, many companies will experiment with interactive and attractive content types, like:
- Quizzes and Polls
- 360-Degree Ads (Video)
Google's new algorithm helps the search engine giant get a better understanding of natural language in user search queries. It is more important to ensure a site that has fast speed and mobile friendly, useful links and well written content rather than chase the SEO trends.
Content marketing is not going anywhere. Make sure that you don't make any mistake. Google is getting smarter, son make sure that your content is accurate and matches the user's intent.
2. Email is getting more personalized and communicating
Email continuous to be a major channel of communication for personal, commercial, legal, industrial purposes. Billions of people are using email marketing for their business. Email marketing is now a combination of automation and more importantly personalization that makes email marketing more interesting.
When you can trigger your email marketing to something specific people or user, such as a user browses a particular product or service, then follow up with a promotional price or demo video in a personalized email, this can be very effective. You can target according to your marketing list with all the users. It is the final way to motivate an action.
That leads us to one of the most exciting digital marketing trends in upcoming years.
3. Social Media Platforms are really High
Social media apps or messaging apps are not only for connecting with friends and family. Business in all industries have taken a significant interest and place in apps like Facebook, Whatsapp, Instagram, Twitter etc. People are more active on instant messaging apps. Messaging apps allows business owners to reach a broad audience with short and personalized texts and information.
Facebook is the best platform of social media platform. As per we know, 41% of its users are over the age of 65. And there are many active users on Facebook. In Facebook, there are many types of insights through which you can target your audience specifically like Instagram, TikTok, Twitter etc. But now in digital world, may be Facebook is losing its credibillity.
Facebook may be unsuitable for some campaigns. Facebook is still massive and many people continue to check in on it. Marketers should be more cautious who is connecting with their products, who they are trying to connect with and who is their target audience and their presence on Facebook. Facebook Messenger generates more and more leads than the post on Facebook news feed.
A one billion users is using Instagram and this is the big achievement. It means that it is one the most growing social media platforms and perhaps more importantly, much of its users are under age of 40 that is younger demographics.
One potential problem that marketer should keep in mind is that Instagram recently decided to remove Like feature from the platform. It will impact more of marketers and companies. It might effect the marketers. While it could lead to an uptick in content quality, many users may drift away from the platform to elsewhere.
4. Chatbots
Chatbots are an artificial intelligence (AI) software that acts as a virtual concierge communicating with users and assisting them in completing their goals. Chatbots interact with humans in a natural way through text chat window. Verbal interactions are also possible. As the system collects more data insights, the AI learns more about the customers, making it possible to offer a continuously-improving service.
It allows users to get personalized, focused interactions without putting too much.
70% of businesses are using chatbots. You can see the benefits:
1. 24 hour service
2. Instant responses to customer
3. No need to break, overtime pay
If businesses are using this frequently, then this is sure to be one of the fastest growing digital marketing trends 2020.
5. Video-No longer an Option
If your business or you are not using the video marketing, then don't waste your time by not doing this. Video content is more more powerful than text or image based content specialy when it comes to trying to sell products or services online.
People are using smartphones for watching videos and sharing everything. They are learning more about brands and what they should offer and what they have.
- 70% of consumers have shared a brand's video
- 55% of consumers claimed that watching videos of products makes them more confident about their purchasing decision.
- 73% of businesses believe that video content has improved their conversion rates.
Video marketing is really high engaging method of digital marketing. Live streaming is a powerful method of digital marketing. Whether is is the new generation of social media influencers or traditional sources such as celebrities, athletes etc having a live stream with an influencer who is interacting directly with comments is a huge thing for an audience.
Get Involved or Get Left Behind
So as you can see things are growing fast in digital marketing world. In upcoming years, AI, video content, voice search, chatbots will be among the most prominent trends. There is no time for a business to stand still. It is time to dive in.