The future of digital marketing from banners to big data, digital marketing has continuously adapted to meet the needs of customers. Today with increased connectivity and establishes digital infrastructure, changes are happening much faster.
Whether you are already immersed in the digital marketing, or you are looking to dive in this coming year, the landscape is so versatile and constantly changing, that it is imperative to always keep on top of the trends. Not only is it good practice in its own right, but it will allow you to be of benefit to the clients and businesses you are involved in.
India, a densely populated country ranks second in the world. And when we say digital marketing, then note that the future of digital marketing in India and the scope and importance of digital marketing in India is going to get brighter in the coming years.
A mobile phone has become the basic need for everyone. Even if your mother wants to try out a new recipe, she definitely uses YouTube to take the jot down what is needed and how it is be done. And when it comes down to the business, no doubt the trend of digital marketing is on the boom.
According to a survey (Mobile Association of India), India will have around 500 million internet users by 2018. This will create a fascinating business opportunity to sell services and products to a growing population of tech-savvy internet users.
Let's take a look on some reasons as to why the future of digital marketing is going to be bright in India.
1. Changing Marketing Methods
The previous set of marketing was limited to door to door and mouth publicity. Previously the marketer were using physical manpower to promote their products. But now the time has changes. People want everything at their fingertips.
Fulfilling the needs of every customer is the priority of every business. How was the marketing for real estate earlier? It was mostly through print media or banners. But now all the real estate giants are preferring the digital platform to market their products or services to their customers.
Marketing the content engaging is now their mantra to succeed.
In this way, we can clearly see the changes of marketing methods. And it has been taken over completely by digital marketing.
2. Reaching Global Markets
Today it is said that 'Being Digital is Being Global'. And this is the reality. Through digital marketing platforms like Facebook, Twitter, Instagram, LinkedIn etc one can reach to the audience of any corner of the world. The reach of these social media platforms is so huge that you can connect with almost everyone now.
Like if you want to target only India, you can easily do it with social media, google and other online platforms.
I other words, there is a lot happening in India's digital marketing space. Many people are talking about it and searching for it as well.
3. Institutions coming up with Digital Marketing Courses
Many institutions are introducing digital marketing diploma, degree courses, master degree courses in digital marketing now-a-days. The academic courses are online and residential both.
There are many colleges a coming up with a curriculum that involves digital marketing.
Even many digital marketing agencies now have their own academy where they teach digital marketing to the prospective students.
It is as simple, when there is demand, there has to a proper supply. The demand for digital marketing is on the rise.
4. Affordable
Digital Marketing is cost effective. You can make much money in less investment.
Let's say you want to run a Facebook ad, you can just create in 50-100 Rs per day and get the paid traffic. Where you spend thousands and lac on your business to get profit. And on the other side, you are not sure that you would get it or not. But in digital marketing, the revenue will come surely.
So it is more profitable in less investment.
5. High Conversion Rate
Digital Marketing gives you control over your budget that gives you more revenue, more valuable clicks, more conversions, and high conversion rates.
Since people are using heavily using social media for everything, the engagement rate should be higher. People need quality content for updating themselves and getting entertained. So it is the responsibilities of digital marketer to generate high quality content.
Like the e-commerce clothing sites, keeps its audience engaged all the time by posting new and creative content on Facebook and Instagram. Their social media page is all about their services and products that one cannot scroll down without hitting the like button.
So it gets you higher engagement and conversion rate.
6. Growth In the Number of Internet Users
Today the million of people are using social media. And they are actively using social media accounts. People using the internet in 2015 were 259 million which go up to 331 million in 2017. It has been predicted that the number of internet users are to get doubled by 2022.
This is because the rate in which the country is growing in terms of everything, people will be heavily dependent on the internet in coming years.
7. Digital Marketing Revenue
The revenue generating from digital channels or marketing is going to be five times more than it was in 2015-2016.
Therefore in r order to put yourself in the driving seat, all the Indian business have to be well-worse with digital marketing in order to represent the country in the global market place. Not only business but the candidates who are looking for a career opportunity in this field can find lakhs of jobs in almost all the cities.
The scope and the future of digital marketing is wider and greater. Digital Marketing will remain as the most powerful and the best way of marketing in the future. According to dynamics, a digital marketer has to be alert, smart, agile and adapt to latest changes.
So if you are thinking to do a start for digital marketing, then it is indeed right time for you to go digital!